ACCRA, Ghana, Aug 13 (IPS) – ‘Know your customers’ is arguably the first rule of marketing. By identifying and segmenting customer groups, companies can target their products and services to the right people, in the right way. This can open-up opportunities for growth, inform product development and improve customer retention.
The Takeaway: UN General Assembly debate Day 5 
Lavrov issues call for new Eurasian ‘security architecture’ 
Cuba warns against ‘law of the jungle’ as Foreign Minister denounces US pressure 
Saudi Arabia warns Gulf security inseparable from global stability amid regional tensions 
Countries far from conflict paying the price for wars not their own, India tells UN 
Canada urges stronger partnerships as global order faces ‘rupture’